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Using the telephone to develop one-on-one relationships with donors, further your station's ministry to listeners, generate new funding, and contact lapsed donors.
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What?
A personal phone call to your listeners and donors intended to raise additional funds and minister to donors' needs through prayer and encouragement. |
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Who?
A "ministry representative" calling on behalf of the station to current donors, lapsed donors, prospective donors, and unfulfilled pledgers. |
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Why?
To develop a more personal ministry with your donors in order to strengthen and deepen an ongoing relationship and generate new revenue. |
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How?
Thanking current givers, challenging lapsed and new donors, recapturing unfulfilled pledges. |
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When?
Before, during, after on-air fundraisers or anytime throughout the year in between fundraiser events. |
Tele-Ministry Rep, Anne Culbertson…
"In my experience with calling lapsed donors, I believe that the personal touch is effective for recapturing those dollars and establishing a lasting relationship with them and their Christian Radio Station." |
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| Some of the benefits that stations receive from using Anne's services: |
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The callers have an opportunity to express their opinions about the station and can talk with a real person about their concerns. |
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She has the opportunity to encourage donors to keep their commitment to God. |
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The donors have someone who will listen to their heart's concern and pray with them right on the phone. |
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She can easily clear up missing or incorrect donor information using contact management software. |
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At the station's request, she can immediately send a personal follow-up letter or postcard to the donors from the data file. |
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The station can have immediate information and confirmation of the donor's financial commitment. |
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Greg Walters - Station Manager of WNWC in Madison, WI…
"I would highly recommend the tele-ministry of Anne Culbertson for any manager who has struggled with finding a way to reconnect with past supporters who did not participate in your last fundraiser. Anne has a tremendous gift for making that connection in a friendly, positive and sincere fashion. Her ministry-oriented style has helped me strengthen relationships with listeners and recouped thousands of dollars. Just talk to her once and you'll see what I mean." |
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If you are interested in having Anne Culbertson serve as your Tele-Ministry Representative, please contact ShareMedia at 952-303-4490.
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